The Nexus One – An Unlocked Cellphone For Savvy Consumers
The Nexus One – An Unlocked Cellphone For Savvy Consumers – The recently announced availability of the Google Nexus has created quite a stir within the cellular community and if feels like the commotion is long overdue. For nearly a decade, consumers have been forced to manage “locked” cell phones which will operate just with specific carriers. This “locked” nature of devices has driven consumers to specific carriers To be able to have the hot new phone (Razr, iPhone, Pearl, etc.) and tied them down for about a couple of years in a trial to subsidize the phone and rake in revenue from high-priced data/voice plans.
Everything that lasted until January 5th, 2010
The announcement and general availability of the carrier-agnostic GSM/CDMA telephone is here and is ready to shake things up. In place of being tied right down to a specific carrier, purchasers with the Nexus One can either buy the phone outright for around $600 without any carrier or to choose a carrier and also have the phone subsidized by agreeing to a thought and paying around $200.
The real opportunity here is not just about making your way around carriers, but making your way around the high costs imposed by carriers. During the last several years, infrastructure has grown tremendously and driven along the costs incurred by carriers to supply voice and data. Yet, as consumers we have been still paying the same amount or more than we did in the late 90s. The Nexus One bypasses a few of these costs through providing consumers the ability to work with a pre-paid SIM card for data in the GSM version.
Technological innovations aside, Google, the Droid OS and the Nexus One platform will likely be just the start a wave of alternation in the mobile industry. Those days are gone of locked phones, carrier exclusivity and being gouged for voice and data services.
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